The Importance of a Strong Introduction Can't be Overstated

Word-of-mouth advertising is like having your own chorus singing your praises. Like any chorus, however, everyone needs to be singing the same tune and that’s where your Introduction comes into play. If you consistently use a strong, memorable refrain that clearly explains what your company does, and who you need to meet, then your odds of getting referrals increases dramatically.

Call it an Introduction, or Elevator Speech or Personal Commercial…what ever you call it, the message needs to be the same. Your Introduction needs to immediately answer the question “What’s in it for me?” Customers buy when they see the value of your product or service. This is your value proposition and it should describe what you do in terms of tangible business results. It needs to be convincing and brief and leave the listener wanting to know more about you and your business. It is NOT a sales pitch. Your introduction is really selling you and the idea that you are someone they want to know and could trust.

I develop Tailored Introductions that are realistic, persuasive and compelling. The listener immediately sees the value of learning more about you and your business. Included in this service is the development of supporting key value points. These points will be used to form the bones of your Introduction and the accompanying sound bytes that, used together, make the compelling argument that your product has value.

A tailored introduction maximizes your First Impression opportunities. Whether it’s a 15-second, 30-second or 60-second time slot, reducing your thoughts down to the salient points allows the listener to understand what makes your business different and how you can help them or someone they know.